Part 1

Part one of the video looks at the reasons for taking a planned approach to audience development.

Part 2

Part two of the video considers what information we need to take an evidence-based approach to developing audiences.

Part 3

Part three of the video looks at bringing together all of your research into a SWOT Analysis.

Part 4

Part four of the video explains how to put your SWOT analysis to practical use.

Part 5

Part five of the video considers how to use barriers to set objectives, strategies and tactics.

Part 6

Part six of the video looks at types of strategy.

Part 7

Part seven of the video considers resources, budgeting and campaign planning.

Part 8

Part eight of the video explores how to monitor and evaluate your audience development activities.

THE END