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Email Page| Marketing and Promotion (Business and careers, Training and learning) |
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| 08 February 2010 at 09:00 to |
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Course Overview This workshop highlights ways in which you can improve sales results in your business by developing your marketing and promotion skills. You will learn how to set marketing objectives, research / understand the market and monitor the effectiveness of marketing. Course Description Setting Objectives Determining the marketing environment SWOT analysis Analysing the environment - 5 forces analysis Market Research The process of market research Sources of data Understanding the Marketing Mix Product, Price, Promotion, Place The product life cycle Product development and diversification Consumer / buyer behaviour Monitoring Effectiveness Marketing strategy Training Personal selling and customer service Personal Action Points Identifying the needs of each target customer group Satisfying customer needs Using promotional activities to achieve a result This Course is Free of Charge. |
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| Cost: | FOC |
| Contact: | Kelly Thomson (event) |
| Phone: | 01595 744 744 (event) |
| Fax: | 01595 69 0037 (event) |
| Email: | kelly.thomson@shetland.gov.uk (event) |
| Website: | Event Website |
| Venue: | Train Shetland |
| Address: | Train Shetland North Gremista Industrial Estate
Lerwick
Shetland
ZE1 0PX
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| Phone: | 01595 744 744 (venue) |
| Fax: | 01595 69 0037 (venue) |
| Website: | http://www.trainshetland.com (venue) |
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