Manifesto revisited: what does the digital world look like for publishers - one year on? by SARA LLOYD, Digital Director, Pan MacMillan
 

In 2008, Sara Lloyd, Digital Director for the UK trade publishing house, Pan MacMillan, made waves in the European and American publishing scene with her article A Book Publisher's Manifesto For The Twenty First Century (first written for the US journal Library Trends). The article became not only very influential in informing opinions and approaches to the rapidly developing opportunities and challenges presented by digital publishing - it was also the focus of considerable debate in the blogosphere.

One year on, as part of its digital policy development process, HI~Arts commissioned Sara Lloyd to revisit the Manifesto to look at how the digital landscape for publishers, authors and readers has shifted. This is the Manifesto Revisted. 

Manifesto Revisted (pdf) is available for download at the side of the webpage.
 

Sara Lloyd is responsible for developing Pan MacMillan's digital strategy and publishing programme (both ebooks and audio); management and development of Pan's web platform and the associated applications and tools to deliver digital content and marketing capabilities for the group, and for leading the organisational, cultural and operational change to enable Pan Macmillan to position itself for an increasingly digital future. Sara’s career over the last 15 years has spanned newspaper, academic, reference, STM and trade publishing and she has played a key role in transforming many publishing business from print to digital. She is a regular presenter and writer on all matters digital.