As part of the Audience Development project, we are currently developing a series of tip sheets designed to help you market and promote of your organisation and its events effectively. The tip sheets will include practical examples of how marketing practices have been put to work in other Highlands & Islands arts organisations.

Tip sheets completed to date are available for download at the bottom of the page.  More sheets will be developed over the forthcoming months, including:

• Researching your audiences
• Writing press releases
• Developing websites and ecommerce
• Customer Care
• Developing your Friends and Supporters groups
• Creating your marketing plan
   

Test-drive our tip sheets

Email us to tell us if you have found the tip sheets useful, or to suggest other topics that you would like to see developed as tip sheets.