As part of the Audience Development project, we have developed, and continue to develop, a series of tip sheets designed to help you market and promote of your organisation and its events effectively.

Newly developed Tip Sheets are now available for download to the right of this page. These sheets include:

• Customer Care
• Family Friendly Policies
• Jargon Buster
• Market Trends 2009
• Writing your Press Release
• An Example Press Release
• Researching your Audience
• Secondary Research Sources
• Developing Tourism Audiences
• Branding for Arts Organisations

Also included is the HI-Arts Digital Toolkit, which provides information on:

• Developing Websites
• Website Specification Development Plans
• How to Promote your Site
• eCommerce
• Social Media
• Client Relationship Management

If you require any Tip Sheet in a word doc or large print format please email sian@hi-arts.co.uk and we can email your required Tip Sheets directly.

Tip Sheets are continually being created and updated, keep checking back here for new tip sheets, news and audience development information.

Test-drive our tip sheets

Email us to tell us if you have found the tip sheets useful, or to suggest other topics that you would like to see developed as tip sheets.
 

NEW! Book now for your place on the Web Marketing Workshop tour of Scotland 2010! Over April, May and June HI-Arts will be delivering a series of Web Marketing Workshops, to compliment the tip sheets with practical advice and training. For more information and to book your place click here.