FREE audience development software for Scottish cultural organisations.

AudienceBase is a simple but powerful software package for cultural organisations, allowing you to:

• Record customer data quickly and easily
• Run targeted mail or email campaigns
• Conduct research
• Record event booking details and financial information

Whether you promote events, festivals or exhibitions, Audience Base can help.

 
System Requirements: Audience Base will run on any PC running Windows 95, 98, 2000, XP or Vista.  No additional software is required, although you may be prompted to download the Microsoft .NET framework in order to run the AudienceBase.

Audience Base is funded by the Scottish Arts Council through the Audience Data UK scheme.

AudienceBase Training Videos

New to AudienceBase?  View our eight simple training vidoes to get you started.  If you have any further questions or requests, please use the forum below.

Session 1 - Download and Setup

Session 2 - Getting Started

Session 3 - Add customers and bookings

Session 4 - Edit and find customers

Session 5 - Add events and venues

Session 6 - Research

Session 7 - Reports and marketing

Session 8 - Configure AudienceBase