Audience Development - Loans Library

As part of the Audience Development Project, HI~Arts are developing a library of arts marketing and audience development publications that are considered to be of use to the arts sector of the region. These books are freely available for monthly loan (by post) to arts organisations and venues in the Scottish Highlands and Islands. The library currently contains the following publications:
Access Policy "Access in Mind: Toward the inclusive museum", Ann Rayner, The Intellectual Access Trust "Including Museums: Perspectives on museums, galleries and social inclusion", 2001, Jocelyn Dodd & Richard Sandell, RCMG: Research Centre for Museums & Galleries Audience Development / Arts Marketing "Creative Arts Marketing", 1999, Elizabeth Hill et al., Butterworth Heinemann "The Golden Guide: Marketing for Touring Arts Events", 1998, Heather Maitland, Arts Council of England "A Guide to Audience Development", 2000, Heather Maitland, Arts Council of England "Is it Time for Plan B: Marketing new work", 2000, Heather Maitland, Arts Marketing Association "The Marketing Manual: Making sure the message gets across", 1991, Heather Maitland, Arts Marketing Association "Standing Room Only: Strategies for Marketing the Performing Arts", 1997, Philip Kotler & Joanne Scheff, Harvard Business School Press Box Office "Box Office Marketing Guides", Roger Tomlinson, Arts Council of England "It's for you: Telemarketing for Arts Organisations", 2001, David Dixon, Arts Marketing Association/The Phone Room Data Protection Act "Data Protection: A Guide to the Data Protection Acts and their implications for managers in the arts and entertainment industry", 2000, Roger Tomlinson, Arts Marketing Association Developing Youth Audiences "Targeting the Now Generation", Liz Hill (editor), Arts Marketing Association "Crossing the Line: Extending Young People's Access to Cultural Venues", 1999, John Harland & Kay Kinder (editors), Calouste Gulbenkian Foundation Emarketing/Ecommerce "Emarketing: Work the Web", 2000, Simon Collin, John Wiley & Sons Ltd. "Emarketing Excellence", 2002, PR Smith and Dave Chaffey, Butterworth & Heineman / Chartered Institute of Marketing Fundraising "Fundraising for Museums and the Arts", 1995, Russell Willis Taylor, Museums & Galleries Commission Market Research "Commissioning Market Research: A guide for arts marketers", Liz Hill, Arts Marketing Association Visual Arts / Museums Marketing "Building Bridges: Guidance for museums and galleries on developing new audiences", Jocelyn Dodd and Richard Sandell (editors), 1998, Museums & Galleries Commission "By Popular Demand: A strategic analysis of the market potential for museums and art galleries in the UK", 1994, Dr Stuart Davies, Museums & Galleries Commission "A Fine Artist's Guide to Marketing and Self-promotion: Innovative techniques to build your career as an artist", 1996, Julius Vitali (US), Allworth Press "Highlands and Islands Visual Arts Marketing Project: Final Report", 2002, Marcus Wilson, HI~Arts Ltd "How to Make Money as an Artist: The seven winning strategies of successful fine artists", 2000, Sean Moore (US), Chicago Review Press "How to Survive and Prosper as an Artist: Selling yourself without selling your soul", 1997, Caroll Mitchels (US), Henry Holt and Company "Making Places: Working with Art in the Public Realm", 2001, Robert Powell (editor), Public Arts "Marketing the Visual Arts: Challenge and Response", 1988, Professor Leslie W Rodgers, Scottish Arts Council "Selling the Contemporary Visual Arts", 1991, Gerri Morris "The Manual: A Guide to Establishing Visual Arts Facilities", 1996, Helen Anton, HI~Arts
Borrowing Book loans are free for the period of up to one month. To borrow books from the library, you must belong to a constituted arts organisation or group based in the Highlands and Islands of Scotland. You may borrow up to two books concurrently. We will send you a stamped, addressed envelope with your book loan to return the book to us free of charge. To borrow a library book please email us with the title of the book(s), your name and address, and the name of the arts organisation or group that you represent. We will then post the book to you. Please note that HI~Arts will need to charge for any lost or damaged books.